Engagement

Email Campaigns

Newsletters, event invitations, renewal reminders and automated journeys — sent to live segments of the CRM, so the list is never out of date and consent is always respected.

Templates Sending domain ＋ New campaign

Sent (30d)

11,240

Across 8 campaigns

Open rate

42.1%

▲ 3.2pt vs. sector avg 31%

Click rate

9.8%

▲ 1.1pt

Unsubscribes

0.24%

27 in 30 days

Campaigns

Status: All ▾

Campaign	Segment	Sent	Open	Click	Conversions	Status
September Chamber Update Newsletter · 4 Sep	All subscribers	1,655	44.2%	11.4%	—	Sent
BA5 October — Invitation Event · 18 Sep	Members + event opt-ins	1,088	51.8%	18.2%	74 regs	Sent
Awards — Nominations open Campaign · 12 Sep	All members	1,088	38.7%	7.9%	31 noms	Sent
October Chamber Update Newsletter · scheduled 2 Oct	All subscribers	—	—	—	—	Awaiting approval
Lapsed member win-back Campaign · draft	Lapsed 2024–25 (88)	—	—	—	—	Draft

Conversions are tracked back to the CRM — registrations, renewals, applications — not just clicks.

Deliverability

Sending domain: mail.scchamber.org.nz
SPF: Pass
DKIM: Pass
DMARC: p=quarantine
Bounce rate: 0.9%
Spam complaints: 0.01%

Why this matters: chamber newsletters land in business inboxes with strict filtering. Authenticating the sending domain is the difference between 40% opens and 15%. The platform monitors these and warns before a send if anything has drifted.

Campaign builder

Drag-and-drop, no HTML needed

Heading

Text

Image

Button

Event block

Member spotlight

Divider

Sponsor strip

Chamber logo / masthead

Kia ora {{first_name}},

Merge fields pull live from the CRM — name, organisation, tier, renewal date, CPD balance, outstanding invoice total.

Event block — auto-populates the next 3 published events with live availability

Member spotlight — pulls from the member directory

Footer · unsubscribe · preference centre · physical address

Desktop Mobile Send test Spam score checkSchedule send

Automations

Journeys that run without anyone pressing send

＋ New

Automation	Trigger	In flight	Status
New member welcome 5 emails over 60 days	Membership activated	12	On
Renewal ladder T-30 → T+60, 6 steps	Renewal invoice raised	47	On
Event reminders T-3, morning of, thank you	Event registration	386	On
Non-member nurture Attended an event, not a member	Event check-in	54	On
Disengagement rescue No opens or events in 6 months	Engagement score < 25	31	On
Overdue invoice chase Escalates to a call task at 30 days	Invoice past due	23	On
Birthday of membership Anniversary thank you + stats	Term anniversary	8	Off

Consent is enforced at send time, not list-build time. If someone unsubscribes from marketing while a campaign is queued, they are dropped from that send. Transactional email — invoices, tickets, receipts, renewal notices — is exempt and always delivered.